The Arnell Group's redesigned Pepsi logo (below, bottom) has been the subject of criticism (and derision) since its introduction last year. Many equate its look with the Obama O (although I believe it is just a humorous coincidence). It does have another closer relation: The logo for Korean Air (below, top), which uses their psychedelic yin/yang globe as the O in the word Korean (not unlike Pepsi's current ad campaign where the logo replaces the O in various key words).
Recently, however, I stumbled across what could very well be another inspiration--a missing link, so to speak--for Pepsi's evolutionary folly. Check out the site devoted to globe logos and the one above. Then draw your own conclusions--or your own Pepsi logo. Also, can you tell me what's right or wrong with the new Pepsi logo in comments.
The Daily Heller
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mars
mars
i think its so dumb how the "e" in the "pepsi" logo has a wave like the one in the old logo and then they incorporated it in the new one.
ReplyDeletepwe.
oh snap! i didn't even noticed that. good eye lizzie good eye :)
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